Your CRM manages contacts. Doorstep keeps you top-of-mind.
CRMs store your pipeline. They don't write a post-close check-in sequence that actually sounds like you. Doorstep does.
How Doorstep compares to the competition
Doorstep isn't a CRM replacement — it's the AI marketing and referral layer that your CRM doesn't have. Here's how it stacks up against the tools in your stack.
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Important clarification
Doorstep is not a CRM and does not replace your CRM. It is an AI content and referral automation layer designed to work alongside Follow Up Boss, Sierra Interactive, HubSpot, and more — with direct integrations rolling out over the coming weeks.
Platform-by-platform breakdown
What each platform does, what it costs, and what it's missing.
| Platform | Price | Category | What's Missing |
|---|---|---|---|
| DoorstepYou are here | From $249/mo | AI Marketing + Referral Automation | Voice-matched AI content, 60-day post-close referral sequence, CRM integrations. Complements any CRM. |
| Ylopo | $600–$1,000/mo | Lead Generation + Paid Ads | No voice-matched content. No post-close referral sequence. No conversation AI. Requires ad spend on top of subscription. |
| Follow Up Boss | $69–$500/mo | CRM / Pipeline Management | No AI content creation. No voice profiling. No automated post-close referral nurture. CRM-only — no marketing generation. |
| Sierra Interactive | $500+/mo | CRM + Lead Gen | No voice-matched AI content. No post-close referral automation. Lead gen focused, not content or referral focused. |
| RealEstateContent.ai | $49–$99/mo | AI Content Generation | Content only — no CRM sync, no referral sequences, no direct mail, no post-close automation. No voice profiling depth. |
| Structurely | $499+/mo | AI Lead Follow-Up / ISA | Inbound lead conversion only. No content creation, no post-close sequence, no referral automation, no voice profiling. |
Feature-by-feature
| Feature | Doorstep | Ylopo | Follow Up Boss | Sierra Interactive | RealEstateContent.ai | Structurely |
|---|---|---|---|---|---|---|
| AI content generation | ||||||
| Voice & style profiling | ||||||
| 60-day post-close referral sequence | ||||||
| Direct mail postcards | ||||||
| CRM integration (works alongside) | ||||||
| Social media scheduling | ||||||
| Engagement alerts |
The gap none of these fill
Lead gen tools find new clients. Doorstep turns closings into referrals.
Ylopo and lead gen platforms focus on net-new acquisition. Doorstep focuses on the client you already have — the most cost-effective referral source you'll ever have.
Generic AI writes generic content. Doorstep writes in your voice.
Doorstep profiles your writing style and market niche before generating a single piece of content. The result doesn't sound like AI — it sounds like you.
Add the layer your CRM is missing.
Doorstep doesn't ask you to switch platforms. It plugs in and starts working on day one.